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BIAT • Power BI Project

Customer Analytics Dashboard

Interactive replica of my Power BI end-of-studies project for BIAT — exploring customer activity, value, churn, RFM scoring, K-means clusters and Customer Lifetime Value.

Total Clients
733
Churn Rate
14.6%
Active Clients
626 (85.4%)
New Clients
63

Top 10 Clients — Number of Operations

Customer Distribution by Volume (TND)

RFM Segmentation

CLV Segments (Customer Lifetime Value)

K-means Clusters — Retail vs Corporate

Operation Type Split

Top 10 Clients — Average Volume (TND)

Customer IDVolume (TND)Distribution
Cli_31397720 038 810
Cli_144995914 773 666
Cli_147034112 505 416
Cli_2664810 181 269
Cli_1936799 083 929
Cli_270638 801 201
Cli_4288608 602 222
Cli_268747 785 105